x
x
JORDAN • STARTUP ECOSYSTEM
Seedstars Global
October 3, 2025
Jordan has positioned itself as one of the Middle East's most efficient startup ecosystems. While the Kingdom represents just 3% of the region's population, Jordanian entrepreneurs have achieved remarkable influence across the Middle East.
This becomes clear when you look at companies like Maktoob's $85 million exit to Yahoo that sparked a generation of regional entrepreneurs.
The latest Jordanian cohort from the EBRD Star Ventures Programme demonstrates how this efficiency translates into practical innovation. Twelve Jordanian startups are tackling challenges that span from Arabic content creation to agricultural technology, showcasing the Kingdom's ability to develop solutions with regional and global applications.
Arab Therapy is building culturally relevant mental health support, connecting users with Arabic-speaking therapists through their digital platform where traditional services often fall short. NeuroTech-Smart Eye develops eye examination technology that doesn't require traditional clinical settings, democratizing vision testing across the region.
Jordan's historical dominance in Arabic content creation - the country generates 75% of Arabic internet content - continues through companies like Alefredo EdTech and Uktob.ai.
Alefredo EdTech builds language learning tools that help Arabic speakers learn other languages while supporting Arabic language education globally. Uktob.ai creates AI-powered Arabic writing tools for businesses and government entities, addressing grammar checking and style optimization needs.
Some of the most interesting innovation happens when entrepreneurs everyday, widespread problems. 360Moms recognized that mothers across the Arab world needed better access to parenting resources, community support, and child-related services.
JordiLight Inc operates in the industrial sector, developing lighting solutions for businesses and consumers. While seemingly straightforward, their work addresses energy efficiency challenges that matter across the region's growing industrial base.
Jafarshop takes on e-commerce infrastructure, building tools that help businesses sell through multiple channels more effectively.
Several companies focus on the less glamorous but essential work of modernizing government and enterprise operations. Tawqi3i (Al Estidama Digital Solutions) creates digital signing and document management solutions for businesses and government entities.
Balador specializes in technology solutions for government entities and large businesses, focusing on digital transformation projects. AlTharwa For Technology, one of the established companies in the cohort, provides technology services to businesses looking to upgrade their systems.
Environmental challenges meet Jordanian innovation
The cohort includes two companies focused on environmental challenges through the EBRD's green technology track. Eclipse Industry works on sustainable technology solutions for businesses, while HypoFarm addresses agricultural challenges through technology innovation.
Jordan's small domestic market forces startups to think internationally early, creating companies built for scale across the Arabic-speaking world's 491 million potential customers. This necessity has become an advantage, as companies develop robust systems for multilingual support, cross-border operations, and cultural adaptation.
Jordan's startup ecosystem continues evolving, supported by initiatives like the $98 million Innovative Startups and SMEs Fund and international partnerships through programs like EBRD Star Ventures. The combination of strong educational foundations - Jordan produces approximately 7,000 technology graduates annually - with government support and international investment creates conditions for continued growth.
These twelve companies represent more than just individual success stories. They demonstrate how a small country can build technology solutions that serve regional and global markets, turning geographical constraints into competitive advantages. As they scale beyond Jordan's borders, they're writing the next chapter of the Kingdom's technology story.
This article is part of "Beyond the Valley", an editorial series exploring how founders in emerging Europe and Central Asia are building crucial technology their regions need. From modernizing Soviet-era infrastructure to creating digital services from scratch, we'll show you how local entrepreneurs are solving fundamental challenges. Published monthly by Seedstars, supported by EBRD Star Ventures.
